Dainton, Marianne

Applying communication theory for professional life : a practical introduction / Marianne Dainton, La Salle University ; Elaine D. Zelley, La Salle University. - Fourth edition. - xv, 272 pages : illustrations ; 24 cm

Includes bibliographical references (pages 249-267) and index.

Introduction to communication theory -- Theory development -- Cognition and intrapersonal communication -- Individual and social approaches to communication -- Interpersonal communication -- Culture -- Persuasion -- Group communication -- Organizational communication -- Mediated communication -- Mass communication -- What should a communicator do?.

9781506315478 (pbk. : alk. paper)

2017039906


Communication--Philosophy.

P 90 / .D35 2019

302.2/01